Trends and statistics
More shares than text and image content combined
More likely to reach the front page of Google if it includes video
Want to see more video content from brands
A Facebook executive predicted that their platform will be all video and no text by 2021 – Quartz
YouTube is the second most popular website after Google – Alexa
Users view more than 1 billion hours of video each day on YouTube – YouTube
59% of executives say they would rather watch a video than read text – Wordstream
72% of customers would rather learn about a product or service by way of video – HubSpot
85% of consumers want to see more video content from brands – HubSpot
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text – Insivia
People are 1.5 times more likely to watch video on their mobile phones – Facebook
92% of users watching video on mobile will share it with others – Wordstream
By 2020 there will be close to 1 million minutes of video crossing the internet per second – Cisco
Video trends
Social Media
Social media posts with video have 48% more views – HubSpot
Social video generates 1200% more shares than text and image content combined – G2 Crowd
Video campaigns on LinkedIn have 50% view rates – LinkedIn
65% of people use YouTube to help them solve a problem – Google
Facebook has over 8 billion video views per day – TechCrunch
Video promotions are now equally as popular as photo promotions on Facebook – Socialbakers
Mobile video ad spend is expected to be around 72% of the total digital ad spend this year – eMarketer
81% of businesses prefer to use Facebook for their video marketing – Buffer
Videos attract 300% more traffic and help to nurture leads – MarketingSherpa
A website is 53 times more likely to reach the front page of Google if it includes video – Insivia
Including a video on your landing page can boost your conversion rate by up to 80% – Unbounce
Nearly 50% of internet users look for videos related to a product or service before visiting a store – Hubspot
Video increases organic search traffic on a website by 157% – Conversion XL
52% of marketers say video is the type of content with the best ROI – HubSpot
64% of consumers will make a purchase after watching branded videos on social platforms – Tubular Insights
Video Marketing
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