DIGITAL MARKETING STRATEGY
DIGITAL CONTENT CREATION
At On The Day Films, we are experts in visual content creation and marketing strategy. Our qualified team will work with you to ensure that your content and strategy for communication are aligned with each other and also your business goals.
We offer a range of marketing services, with a strong focus on strategy, content creation, advertising and communication.
In our experience, the best results are seen when quality digital content such as video is paired with a well thought-out digital marketing strategy. Each element alone will not get you the results you need. To realise the full power of video, promotion and communication, the strategy needs to be aligned throughout all stages of your marketing.
A digital marketing strategy is not only the roadmap to your business’ marketing success but also the glue that holds your marketing tactics together.
Create the right digital content and digital assets to align with your business, brand and marketing.
Advertising and social media
Distributing your content to the right people is just as important as creating the content. We can help with PPC, Google, Youtube, Facebook and Native advertising plus organic social media.
We have a process to ensure that everything is ready On The Day. This can include:
- An approved script
- Talent approved and locked in
- Time to rehearse the script before the day
- Make-up and hair.
A big part of pre-production is taking the time to do site visits and understand the local environment:
- To know where sun/light is at the time of shooting.
- To know what other sound are in the area at the time of shooting (e.g. near an airport, busy road, school, industrial area etc.).
- What parking or traffic controls are required.
And how these factors will affect:
- Lighting plans, equipment and lighting requirements
- Sound equipment and sound recording requirements.
During the pre-production phase we also agree your editing requirements.
- Video production
- Studio shoots
- Hair and makeup
- Prop stylists
We have the experience and professional tools to ensure the best outcome. Our services include:
- Post sound design and mixing
- Voice over artist
- Video Effects (VFX)
- Lower thirds
- Motion graphics
Drone operations in Australia are regulated by the Civil Aviation Safety Authority (CASA). The legislation governing drone use changed in July 2019. Below is directly from the CASA website:
- The rules will require all drone flyers to gain an accreditation… or hold a Remote Pilot Licence (RePL)
- The registration and accreditation requirements apply to:
- drones more than 250 grams operated recreationally, or
- all drones operated commercially regardless of weight.
The Sunshine Coast region has two airports, at Caloundra and Maroochydore, and forms part of a busy flight corridor for private, commercial, military, sightseeing and rescue aircraft. Additionally, the expansion of the Maroochydore airport is bringing changes to flight paths and operational ceilings.
You may have noticed that drones are now restricted at places like Pt Cartwright as well. However, it is possible to still operate in these sensitive areas for experienced pilots that are correctly licenced.
On The Day Films is one of the few fully licenced and compliant drone companies in this region. All of our operators hold their Remote Pilot Licence (RePL) and fly under our Chief Pilot who holds his Remote Operators Certificate (ReOC). A ReOC is analogous to a private pilots licence as it requires hours of written and practical exams and to be registered with CASA.
When operating in these sensitive zones we are in direct radio communication with the control towers and aircraft in the area, providing assurance and peace of mind to our operations.
As a company, we are also licensed to oversee other commercial drone operations (RePL) meaning we can always be in the air, at almost any location around Australia.
Don’t risk your business reputation, heavy penalties or near misses with other aircraft! Get in contact with us today to find out about our aerial videography and photography services.